According to a 2017 study by Cone Communications, 87% of those surveyed said they would purchase a product because a company supported an issue they care about.
Not only that, but younger workers are increasingly looking to work for companies who believe they do have CSR. One CEO, Liz Maw “(whose company matches students and professionals to companies where they can use their business skills to do good)” says, “Communities are grappling with problems that are global in scope and structurally multifaceted. The business case for engaging in corporate social responsibility is clear and unmistakable.”
While the idea of CSR shouldn’t strongarm CEO’s into doing something against their will, the interest in “doing good” by a younger generation should certainly get our attention. At Man Up and Go, we offer the ability to engage in social action through a variety of ways:
There are 4 billion people on the planet who live on less than $4/day. This poverty is at the core of a generational cycle of hopelessness and fatherlessness. By sponsoring one of the 300 children we support with daily food, education, school supplies, and clothing, you are literally changing the trajectory of the world for just $45/mo. Sponsor a grade or class monthly, or encourage a 50/50 giving split with your employees and sponsor a child individually. You’ll be able to write to your kids, receive letters from them periodically, and have the option to send gifts at Christmas or even visit your sponsored child on a trip.